Jubilant FoodWorks launches ‘Ekdum!’ biryani

Jubilant FoodWorks launches ‘Ekdum!’ biryani

Shares of Jubilant FoodWorks surged 4.4% and hit a fresh record high of Rs 2,793 on the BSE on Thursday, after clocking an 8% in the past two trading days, after the company entered into the biryani segment with a new brand ‘Ekdum!’ as part of its portfolio expansion.
The largest foodservice company in India on Wednesday announced that it has entered into the ‘most-loved food space’ of Biryanis with its newest brand – Ekdum!

Ekdum! will offer the widest variety of biryanis from across India to choose from. The chefs at Ekdum! have brought together a selection of twenty different biryanis curated from various parts of India using authentic ingredients that bring out the unique flavours and signature tastes associated with the region.
The range of biryanis includes Hyderabadi Nizami Biryani, Lucknowi Nawabi Biryani, Dindigul Biryani, Kolkata Biryani, Butter Chicken Biryani, Egg Biryani, Paneer Makhni Biryani, and Tawa Chicken Biryani.
Jubilant FoodWorks operates 1,264 Domino’s Pizza restaurants across 281 cities. It has the exclusive rights to develop and operate Domino’s Pizza brand in India, Sri Lanka, Bangladesh and Nepal. Apart from that, it also operates 26 Dunkin’ Donuts restaurants in eight Indian cities.

Last year, the food services company announced its foray into casual Chinese dining with the launch of Hong’s Kitchen. The brand has five restaurants in two cities. JFL has also tried to capitalize on the growing instances of in-home cooking as the pandemic led to rise in demand for ready-to-cook meals and dishes. In August this year—the company also forayed into the ready-to-cook sauces, gravies, and pastes market under the ChefBoss brand.

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