Kolkata-headquartered ITC has decided to use online application platform to deliver its food items to overcome current lockdown situation in India, and even to taken on online giants such as Amazon, to gain traction in sales volume.
This the first-of-its-kind partnership between Jubilant FoodWorks, a quick service restaurant, and ITC, a fast-moving consumer goods company, to deliver essential commodities at the consumers doorstep.
Jubilant is the master franchisee of the Domino’s brand in India.
Through this partnership, ITC and Jubilant FoodWork, a combo pack of ITC-owned Aashirvaad atta and spices such as chilli, coriander and turmeric powder will be available on Domino’s app starting today. Buyers can log into the app under the Domino’s Essentials menu and order the items. While ITC will provide the items, Domino’s will be delivering the products. As of December 31, 2019, Domino’s had 1,325 restaurants in the country across 282 cities and towns.
This service will be available for consumers first in Bengaluru and then it will be expanded to Noida, Mumbai, Kolkata, Chennai and Hyderabad. As part of its growth strategy for the brand, Jubilant FoodWorks has prioritized expanding geographical footprints, drive innovation, value for money and strengthening the brand offline and online.
In the third quarter of last fiscal year, Jubilant FoodWork’s 14% growth was primarily driven by a strong performance in delivery, especially online sales which now contribute to 87% of the total delivery sales. The Domino’s App saw 4.1 million downloads during the third quarter of the last fiscal year. On a cumulative basis, the Domino’s app has seen a download count of 127 lakh.
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